#infertility in Brazil: an analysis of authorship and post content on Instagram

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dc.creatorMárcia Mendonca Carneiro
dc.creatorCaio Nobuyoshi Koga
dc.creatorMarcela Chagas Lima Mussi
dc.creatorPollyanna Faria Fradico
dc.creatorMarisa Mendonça Carneiro
dc.date.accessioned2025-07-09T15:58:21Z
dc.date.accessioned2025-09-09T01:33:44Z
dc.date.available2025-07-09T15:58:21Z
dc.date.issued2024
dc.format.mimetypepdf
dc.identifier.doihttps://doi.org/10.5935/1518-0557.20240081
dc.identifier.issn1518-0557
dc.identifier.urihttps://hdl.handle.net/1843/83456
dc.languageeng
dc.publisherUniversidade Federal de Minas Gerais
dc.relation.ispartofJornal Brasileiro de Reprodução Assistida
dc.rightsAcesso Restrito
dc.subjectInstagram (Rede social on-line)
dc.subjectFecundidade
dc.subjectAnálise do discurso
dc.subject.otherInfertility
dc.subject.otherFertility
dc.subject.otherSocial media
dc.subject.otherAssisted reproduction
dc.subject.otherIVF
dc.subject.otherOncofertility
dc.title#infertility in Brazil: an analysis of authorship and post content on Instagram
dc.typeArtigo de periódico
local.citation.epage682
local.citation.issue4
local.citation.spage678
local.citation.volume28
local.description.resumoObjective: To use hashtag and content analysis to determine the prevalence, authorship, and types of fertility-related and oncofertility information shared on Instagram in Brazil. Methods: Eleven fertility-related hashtags were chosen according to https://www.tagsfinder.com/: #infertility, #ivf, #endometriosis, #tryingotconceive, #maternity, #humanreproduction, #pregnancy, #invitrofertilization, #assistedreproduction, #pregnant, #difficulttogetpregnant. For oncofertility, the hashtags were #cancerandpregnancy, #oocytecryopreservation),#oncofertility, and #fertilitypreservation. Posts receiving over 20 comments in March 2021 were analyzed for topic and content. They were divided into six categories (educational, patient experience, outreach, emotional, social support, and coping mechanisms) before being analyzed by three authors. Authorship was divided into healthcare professionals (HCP) and lay people (LP). Posts not written in Brazilian Portuguese, videos, reposts of another account, and commercial posts were excluded. Results: A total of 220 posts with fertility-related terms were analyzed. HCP accounted for 52% (n=114) and LP for 48% (n=106). Most HCP posts were made by medical doctors (n=78; 68.4%) and fertility clinics (n=27; 23.6%). Authorship analysis (HCP vs. LP) for each hashtag was as follows: #infertility (35% vs. 65%), #ivf (35% vs. 65%), #endometriosis (45% vs. 55%), #tryingtoconceive (65% vs. 35%), #maternity (LP 100%), #humanreproduction (20% vs. 80%), #pregnancy (95% vs. 5%), #invitrofertilization (50% vs. 50%), #assistedreproduction (5% vs. 95%), #pregnant (85% vs. 15%), #difficulttogetpregnant (5% vs. 95%). The category breakdown was as follows: 39% educational, 19% emotional, 16% social support, 13% patient experience, 9% coping, and 4% outreach. A total of 98 posts with #oncofertility were retrieved. Most (77.5%; n=62) were written by HCP. They fell into the following categories: 55% educational, 15% patient experience, 12.5% emotional, 11.2% support, and 3.2% coping. Conclusions: Both HCP and LP write about major fertility topics on Instagram. Oncofertility appears to gain less attention. In Brazil, educational content, followed by emotional content, prevails on Instagram.
local.identifier.orcidhttps://orcid.org/0000-0002-7161-972X
local.identifier.orcidhttps://orcid.org/0000-0003-1217-2160
local.publisher.countryBrasil
local.publisher.departmentFALE - FACULDADE DE LETRAS
local.publisher.departmentMEDICINA - FACULDADE DE MEDICINA
local.publisher.initialsUFMG
local.url.externahttps://www.jbra.com.br/trab/pub/edicoes.php?ano=2024&numero=4

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