Divulgação científica sob a lógica dominada por serviço

Abstract

Reflecting on the Service-Dominant Logic axioms for science communication in the context of higher education institutions is the purpose of this theoretical essay. The dialogue between the fields of the Administration and Communication leads to the conclusion that scientific dissemination issues are too complex to be restricted to a single discipline. We searched the literature to get into an acquaintance of the state of the art of S-D logic and the use of elements of the reflexivity method in the critical reading of concepts and their interpretation for the process of the diffusion of scientific knowledge. The results suggest that the dialogue between the two fields is possible, particularly regarding S-D logic’s axioms 2 (value is co-created), 3 (actors are resource integrators), and 5 (value co-creation is institutionally coordinated). Moreover, theoretical analysis results suggest that the adoption of the S-D logic for guidance of the process of scientific communication is promising for the popularization of science and the development of society.