Tradução instrumental multifuncional: bancos de desenvolvimento na era da tecnologia digital

Abstract

In this thesis, the dynamics of the institutionalization process of new rationalized myths propagated by the financial industry and translated at the level of organizations is studied. Rationalized myths are behaviors, rules and practices conceived within a given community that order activities and interactions based on the sharing of meanings. The myths studied are related to digital technological evolution in the financial industry. It is new practices and processes made possible by technologies such as digital platforms, artificial intelligence, internet of things, cloud computing and Blockchain that are institutionalized in the leading organizations in the financial industry and pressure other members of the field towards adapting to new operational standards. The translation of these myths can induce innovations and producing changes, after all, organizations are influenced by their institutional contexts. Organizational compliance with institutional pressures is not automatic. Social actors in organizations know and interpret the pressures for change from their own perspective, making them understandable and useful, whether they materialize. Organizational changes have varied and dependent rhythms and directions, among other factors, on the process of translating institutional innovations. Institutional theory housed the development of instrumental translation theory, which seeks to direct deliberate interventions on the process of institutional change at the organization level. The work was based on organizational institutionalism to understand the process of institutional change in organizations and, recognizing its recursive dynamics, a multiparadigmatic theoretical approach was adopted. The research identified the innovations that drove technological change in the financial industry during the last decade, its main impacts on financial services and the socially rationalized myths propagated by the global financial industry between 2013 and 2018 related to innovation, technology and digitalization until its translation and institutionalization at the organizational level of two development banks - BNDES and BDMG. Qualitative and interpretative research was carried out using the multiple case study method, collecting data from 223 Annual Reports of commercial, multiple, multilateral, investment and development financial institutions on four continents, in addition to 36 semi-structured interviews with employees directly involved with innovation over the past five years at the two development banks. The identification of innovations and their main impacts on financial services was carried out based on documentary research. The semistructured interviews to identify the determinant aspects for the translation of these new institutional logics in development banks were carried out in 2020 and, after their transcription, were interpreted from analysis categories in order to provide the construction of a mosaic of units meaning that demonstrates the dynamics of the institutionalization process of new myths in development banks. It was concluded that the development banks know and follow the evolution of the industry, understand the need for changes towards the digital evolution of their processes and services, but have limitations to decontextualize and contextualize the industry's innovations due to regulatory, political and organizational. These limitations can be mitigated by the application of multifunctional instrumental translation, contribution of the work.