Bonequinhas de luxo: um olhar sobre a tirania e o prazer nas revistas de moda

Abstract

The general mission of this investigation is to examine how fashion, through the media magazine, forms the female body and subjectivity. However, the discussion also brought a paradox in framed by the relationship between magazines and fashion phenomenon: the aesthetic pleasure generated by word-visual texts with pretensions to encourage consumption. Thus, it is understood that there is a movement that attempts to format the possible readers as women, what they are and appear, but at the same time is given to them objects that bring dream worlds and let them soak in many possibilities that have no resemblance to the hard life. To examine this paradox, we researched fashion as communication and its relations with the aesthetics of the body and daily life and how people wear their clothes. Also sought to understand the dynamics of the beginning of the female journalism, of which fashion journalism becomes synonym, to elucidate the emergence and importance of the images in making fashion public and consolidate it as we know it. Contemporary studies on the body and subjectivity were crucial for the analysis of verb-visual texts of Vogue America and Brazil, the object of this research. The publications were chosen because they are the most important - national and worldwide, respectively on fashion.