As práticas cotidianas de negócio dos catireiros da região do Triângulo Mineiro e Alto Paranaíba

Abstract

The everyday practices of small traders and ordinary managers are often overlooked by Management in the construction of a body of management knowledge. For this reason, the objective of this work was to understand the everyday business practice of the catirei-ros of the Triângulo Mineiro and Alto Paranaíba region. Through a qualitative research, of exploratory character, we interviewed 31 catireiros of this region, and the data collected were analyzed through the Critical Discourse Analysis. We verified that the practices are diverse among the catireiros of the region and that they need to be constantly improved, because the catira requires that one has a continuous learning about the same. In addition, the strategies in the catira are related to the knowledge about the rural market in which catireiros are inserted. Tactics, on the other hand, are those circumstantial operations that depend on the shrewdness of the practitioners in perceiving the opportunities to bargain and take advantage of the negotiations