O leitor e a leitura revelados pela Retratos da leitura no Brasil: uma análise à luz da teoria da semicultura

Abstract

This research identifies and analyzes the conceptions of reader and reading present in the four editions of Retratos da leitura no Brasil (2000, 2007, 2011 e 2015), in light of Theodor Adorno's theory of semiculture and concept of formation. For this, it exposes the studies of Adorno and Horkheimer on the culture industry, which has as one of its products the semiculture. In close proximity to the Adornian concept of formation, it presents Constantino Bértolo's conception of reading framework. It also presents Retratos da leitura no Brasil (2000, 2007, 2011 e 2015) in its methodology, indicators and experts analysis on its data, inserting it in the context of the administered world and the ideology of competence, according to Marilena Chauís theory. It concludes that the explicit and implicit conceptions of reader and reading present in the four editions of Retratos da leitura no Brasil contribute to legitimate it in utilitarian and statistical perspectives, which meet the interests of capital in competitiveness, qualified labor force and consumer market, and the interests of the publishing market, which finds in it elements to guide its production.