A experiência do Laboratório Agência de Comunicação Solidária na formação em relações públicas e comunicação organizacional

Abstract

This article presents the pedagogical experience of the Laboratory/Agency of Solidary Communication (acronym in Portuguese: ACS Lab), a teaching, research and extension activity within the scope of Social Communication courses at the Federal University of Minas Gerais. The ACS Lab is a project developed in partnership with the civil society organization Associação Imagem Comunitária (AIC), wich works with groups, collectives, institutions and movements aimed at promoting human rights and citizenship. The experience of ACS Lab qualifies the pedagogical project of UFMG by promoting a solid citizen formation, based on the principle of solidarity and the role of students in the construction of knowledge, as well as students’ access to new conceptual and methodological perspectives in Organizational Communication. It is a transformative experience not only for groups that use communication to defend their causes, but also for students, who expand their repertoire of knowledge and methods, while experiencing the social impacts of their professional practice.