A relevância da comunicação interativa para a divulgação e a valorização dos bens patrimoniais

Abstract

The recognition of heritage is the result of understanding and consensus and is under construction because it exists as a function of society, which is in permanent transformation. Consensus results from effective communication and the resources used have evolved markedly because the dialogues are more dynamic and interactive, due to a digital and globalized world. The prerogative of recognizing cultural heritage also depend on a dialogue with society, in this sense it is necessary that these new communication tools are used to bring research and safeguard institutions closer to a society that recognizes the value ofits own culture in heritage assets. The article intends to check if digital technologies used to analyze, restore historical and artistic objects or create a database are also being used in programs that have the potential to transmit information, captivate the public and create a link between society and its heritage. When checking InstitutoBrasileiro de Museus (IBRAM) data on the most visited Brazilian museums in the 2019/2020 biennium, it is clear that the public reacts positively to the interactivity offered in exhibitions. It also shows that there is potential to be developed in the dialogue between the institutions that house heritage assets and the general public using these new communication tools.