Empreendedorismo social e valores percebidos: estudo de caso do Projeto Incluir

Abstract

This study identified the values perceived by the stakeholders of the social project Incluir, through a case study. The data was collected with interviews with the stakeholders and analysed by categorical analysis. The sample was intentional and limited to three partner institutions, two volunteers and two students. Social responsibility has been the subject of numerous surveys and is increasingly present in the strategy of organizations. Besides contributing with the individuals assisted, the development of social projects also generates values for the partner institutions and individuals involved in volunteer work. It was concluded that among the main values perceived are strengthening the sense of volunteering, encouraging networking, learning and experience in working as a team, managing an activity with few resources, a vision of world solidarity, dissemination of the institution itself and strengthening the institutional image of solidarity.