Surfando na crise de representação e nos valores : lideranças políticas emergentes e mídias sociais digitais na América Latina

Abstract

This thesis aims to understand how the digital political leaderships emerge in digital social media in the current context of the crisis of representation in Latin America, marked by anti-system protests, falling trust in the parties, rejection of the institutions and procedures of liberal representative democracy. Starting from the theoretical references of political culture, the assumption is that the crisis of representation and the change in values is the cause for the emergence of these leaders, with the social media platforms being one of the constitutive elements of the phenomenon. The chapters that follow contextualize the crisis of representation and the change in values in Brazil, Mexico and Peru, the emerging digital political leaderships and the conjuncture of political communication in these three countries, as demonstrations of Latin America, with the comparative case study method. For this, it develops a theoretical foundation to understand the new format of political leaders and contemplates a theoretical review on the crisis of representation and the change of values, including the elements, indicators and theoretical interpretations of these changes in Latin America and research about emerging political leaders by the data from Latinobarometro and World Values Survey. As a result, the thesis presents a narrative that connects the elements of the crisis of representation, the values of political culture and the conjunctural emergence of this new profile of political leadership, the digital political leader, highly connected and without intermediate institutions. Based on these considerations, the thesis discusses the possible implications of these changes in the profile of political leadership and in the indicators of profiles of political behavior of the citizen and of the new informational context for democracy and political representation.