Nicolás Maduro e a rede social X: estratégias de discurso político na eleição presidencial de 2024

Abstract

This thesis analyzes the strategies employed by Nicolás Maduro on the social network X to shape and construct narratives during the 2024 presidential election. It seeks to interpret the resources used, such as jingles, hashtags, videos, and the character “Súper Bigote y su mano de hierro” to legitimize himself as the best option for Venezuela. In this context, the study is grounded in classical literature on ideology and political propaganda, with a focus on authors such as Roger-Gérard Schwartzenberg, Jean-Marie Domenach, and Serge Tchakhotine. The methodology combines quantitative and qualitative aspects through the selection of campaign keywords, which were analyzed in relation to political propaganda. Finally, it reflects on the impact of this political propaganda on the country's democracy.