"Gosto de inovar, topo desafio": cotidiano, identidade e inovações nas formas visuais do telejornal Bom Dia São Paulo

Abstract

This article aims to reflect on the innovations proposed by local television journalism based on the analysis of the audiovisual elements of Bom Dia São Paulo. We take as a cutout two aspects that configure the program's identity: the use of live as a preferred resource for the dissemination of information, and the visual elements arranged in the presentation scene. In both cases, it can be seen that the newscast is innovative because it seeks an authentic experience of the city, while maintaining a continuity with forms of the past. From Cultural Studies, innovation is considered in relation to the cultural contexts that give conditions of existence to the new and, at the same time, allow to see the social transitions that involve it.