Estratégia na avaliação de desempenho: do discurso à prática. um estudo de caso em uma siderúrgica brasileira

Abstract

This study is aimed to analyze how two groups of workers (promoters and receivers) from a Brazilian steel realize the Performance Evaluation (AD) practiced in the company. To theoretically support this research, the role assigned to HR was rescued, describing it historical development in Brazil and in the world, followed by conceptualizing the centraltheme in the research - Performance Evaluation - considering their strengths and critical points, after presenting aspects related to perception, due to the subjective nature of the processes involving the central theme. Data from interviews were submitted to contentanalysis. From the 15 reports found, the AD process shows a much richer understanding of the promoters then that perceived by the receivers, not being feasible, through the responses, identify which employees perceive the AD practiced in Siderúrgica X, as a strategic tool for the company. Moreover, it can be recognized that the shortcomings of the process go through all the levels Siderúrgica X. The problems begin in senior management with the vagueness of the strategic objectives, through the HR, not adequately communicating the purposes of theAD program and through managmentr who shirk the obligation of feedback, resulting in actions of employees who perform this activity only to receive their variable remuneration (subsidized) or perform solely to fulfill as another required task (not subsidized).