Inteligência competitiva: evolução, organização e tendências a partir de uma análise bibliométrica e cienciométrica

Abstract

Since expanding its practices beyond the military political context, Competitive Intelligence has been experiencing an accelerated increase in the volume of scientific productions on the subject, which makes it increasingly complex the attempt to accompany and assimilate its growing body of knowledge. In this sense, given the difficulty in identifying and keep up to date on the evolution and thematic and social structure of the area, this dissertation aimed to explore the scientific evolution of Competitive Intelligence from the application of bibliometric and scienciometric techniques capable of generating a longitudinal mapping of the studies of the theme. To do so, based on the literature review, a scientific mapping methodology was initially developed that guided the construction of the indicators presented in this research. Then, using the terms Competitive Intelligence, Business Intelligence and Environmental Scanning, searches were made of Scopus and Web of Science databases that resulted in the construction of a database from 1958 to 2016 containing: 6,325 publications, 12,183 authors, 155,474 references and 12,229 keywords; data on which analytical bibliometrics and scienciometrics procedures were used in an integrated manner, with the support of bibliometric software SciMAT and Excel, for the construction of graphs, diagrams, relationship networks and maps of thematic evolution of the area. The results were analyzed according to three axes: publications; authors and references; and keywords, whose information was used to construct an overview of the knowledge that has been produced in Competitive Intelligence. This approach, besides generating a holistic view on the dynamics, evolution, structure and possibilities of research in the field, also promotes the bibliometry, scienciometry and, consequently, Information Science, as important tools for informational treatment, both in the context academic when organizational.