A aquisição da Camicado através da análise das demonstrações contábeis das lojas Renner S.A. – 2009-2013

Abstract

The globalized economy and the competition from this process of market expansion brings with it many economic and social transformations that companies must cope with and adapt to survive and be competitive. In addition, the emergence of large global conglomerates, rooted in business across diverse sectors and regions, forces smaller competitiors to expand their own businesses to stay active, competitive and solvent in this new landscape. In this market’s wide transformation, the strategies that focus on Mergers and Acquisitions as a way of expanding business through the diversification of businesses and products stand out in the process of optimizing business sctructures. Given the importance of Mergers and Acquisitions, this research comes to analyze precisely a real case of Acquistion: the purchase of Camicado Houseware, based on São Paulo-SP, by Lojas Renner S.A. from Porto Alegre-RS. The research was done through the financial statements disclosed by the latter from the perspective of the theory of mergers and acquisitions as a competitive strategy and based on Adam Smith’s theory of firm. For this analysis were used both the Balance Sheets and the Profit and Loss Statement published from year 2009 to 2013 by Lojas Renner S.A and Mergers and Acquisitions’s academic literature. This dissertation conclusion is that the greatest beneficial impact in this process was experienced by Camicado Houseware itself in terms of market positioning and business expansion. However, the acquisition of this company also repositioned Lojas Renner strategically in terms of marketing in the Brazilian retail market and contribute to consolidate it among global competitors, and although the acquisition itself did not bring abnormal benefits to Lojas Renner, it brought gains in operational sinergy and created value for the stakeholder through the overvaluation of the company.