De MEI para microempresa: análise da viabilidade da transição de uma empresa de marketing de conteúdo

Abstract

Bureaucracy and costs for starting a business have always been factors that directly contribute to the high rate of informal workers in Brazil. Therefore, the creation of the individual micro enterprise model - MEI, emerges as an alternative to facilitate the opening and maintenance of businesses, simplifying processes and reducing costs. However, despite the multiple advantages of this model, it also has some limitations, which means that companies that want to continue growing, are forced to get off of this model, switching to other business models. In the present research, based on a case study and bibliographic research, we sought to understand whether it is financially viable for a company in the field of content marketing to carry out the transition from MEI to ME (Micro Enterprise). To do that, a business plan was built and four economic viability indicators were evaluated. The results of the study proved that the business is financially viable, but the entrepreneur needs to be aware, since there was an increase in costs and significant decreases in his net profit, especially due to the new tax burden.