Please use this identifier to cite or link to this item:
http://hdl.handle.net/1843/38046| Type: | Artigo de Evento |
| Title: | Quanto vale carne mais barata do mercado na publicidade? A representatividade negra na comunicação das marcas mais valiosas do Brasil |
| Other Titles: | How much worth the most cheap meat of the market? The black representativity in most valuable brands in Brazil |
| Authors: | Pablo Moreno Fernandes Viana |
| Abstract: | O trabalho verifica os índices de representação de pessoas negras em conteúdos veiculados pelas marcas mais valiosas do setor financeiro em 2019, considerando a baixa presença negra na publicidade brasileira. |
| Abstract: | The work verifies the indices of representation of black people in content conveyed by the most valuable brands in the financial sector in 2019, considering the low numbers of black presence in Brazilian advertising. |
| Subject: | Racismo Publicidade Negros Anúncios |
| language: | por |
| metadata.dc.publisher.country: | Brasil |
| Publisher: | Universidade Federal de Minas Gerais |
| Publisher Initials: | UFMG |
| metadata.dc.publisher.department: | FAF - DEPARTAMENTO DE COMUNICAÇÃO SOCIAL |
| Rights: | Acesso Aberto |
| URI: | http://hdl.handle.net/1843/38046 |
| Issue Date: | 2020 |
| metadata.dc.url.externa: | https://repository.upb.edu.co/handle/20.500.11912/8688 |
| metadata.dc.relation.ispartof: | Congreso de la Asociación Latinoamericana de Investigadores de la Comunicación |
| Appears in Collections: | Artigo de Evento |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| pabloQuantoVale.pdf | 14.33 MB | Adobe PDF | View/Open |
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