Dinno - plano de negócio

Abstract

Technology and its presence in our lives have transformed relationships and the consumption process across the globe. With that, what was previously strictly physical, gave way to alternate online/offline purchasing processes. What was possible by the mobility and connection provided by the mobile internet and connected smartphones. Aware of this Omnichannel behavior, companies in the most varied segments seek to adapt in order to remain competitive. However, even in the face of these transformations, the segment of Gas Stations with no brands (called in Brazil as “Bandeira Branca”) has lagged behind in the technological race for customer loyalty and conquest of new customers, compared to the other Gas Stations segments (known by their brands). Therefore, by understanding some of the peculiarities and potential of the Gas Stations with no Brand in the country, a market segment that corresponds to about 44% (Agência Nacional do Petróleo, Gás Natural e Biocombustíveis, 2019) of the total of Gas Stations of this type, this work is justified. Then, in the next pages, the reader can find the business plan of the startup Dinno®, a platform focused on relationships between Gas Stations known as “Bandeira Branca” and their customers.