Plano de Negócios: Social Pet World

Abstract

This project came about after observing the use of social media such as Facebook, Instagram and Twitter by people who use it to create “user” profiles for their pets. It was noted that these conventional social networks have a broad structure, with an approach to an extremely diversified market and with profiles aimed at creating pages aimed at profiles of human beings, and not for pets. Thus, the project consists of creating a social network aimed at pet tutors, called “Social Pet World, which will enable them to create dedicated profiles for their Pets, allowing direct and simple interaction between pet tutors and between them and the companies, stores and professionals in the sector. Therefore, the expected target audience are pet tutors (pets), stores, professionals and companies in the sector, constituting Social Pet World in an entertainment and leisure environment for users and an advertising and marketing space for the stores, companies and industry professionals.