1. Repositório Institucional da UFMG
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3. Dissertações e Teses
4. Pós-Graduação em Administração
5. Dissertações de Mestrado

Tipo:	Dissertação
Título:	The co-creation of Russia’s image value by Brazilian students
Autor(es):	Ana Carolina Silva Ferreira
primer Tutor:	Ricardo Teixeira Veiga
Resumen:	This empirical-theoretical study sought to understand the co-creation of Russia’s image value by Brazilian students. The research was based on a case study, using a descriptive qualitative methodology. The method of semi-structured interviews and content analysis technique were used to make it possible. Theoretical contribution from recent studies and theoretical frameworks on topics such as Image and Value Co-creation in the S-D Logic were used for substantiation. It was possible to observe that defining the created image of Russia from the different notions that students have, especially before traveling, was somewhat difficult because of the lack of information or distortion thereof. Furthermore, this study sought to present the difficulties faced by students in Russian universities. Ofttimes, the cultural differences between the two countries make Brazilians find difficulties adapting. However, many choose to stay in the country for the opportunities perceived. This study also observed the various contributions of academic tourism to the personal and professional development of the subjects. Plus, it was possible to see how the co-created image was being built in a very particular way, starting from the trajectories of each subject, their experiences, the imaginary, and their visions for the future. Finally, the answers to the research questions were obtained, resulting in contributions to studies on this topic. The Russian university and the country itself are institutionally responsible for control and coordinator, but these are only two of the players involved in the exchanges. Brazilian students are beneficiaries, but they respond individually and in a subjective manner. As a result, a need to ensure balance in value proposals has been noticed. For future comparison, further research may be conducted with other groups of individuals, including Russians living in Brazil or students of other nationalities studying in Russia.
Asunto:	Turismo Administração Universidades e faculdades Rússia Estudantes brasileiros no exterior
Idioma:	eng
País:	Brasil
Editor:	Universidade Federal de Minas Gerais
Sigla da Institución:	UFMG
Curso:	Programa de Pós-Graduação em Administração
Tipo de acceso:	Acesso Aberto
URI:	http://hdl.handle.net/1843/41143
Fecha del documento:	4-jul-2021
Aparece en las colecciones:	Dissertações de Mestrado

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