The co-creation of Russia’s image value by Brazilian students

Ana Carolina Silva Ferreira

Please use this identifier to cite or link to this item: http://hdl.handle.net/1843/41143

Full metadata record

DC Field	Value	Language
dc.contributor.advisor1	Ricardo Teixeira Veiga	pt_BR
dc.contributor.advisor1Lattes	http://lattes.cnpq.br/2160652000585374	pt_BR
dc.creator	Ana Carolina Silva Ferreira	pt_BR
dc.creator.Lattes	http://lattes.cnpq.br/1569533843953899	pt_BR
dc.date.accessioned	2022-04-25T18:42:17Z	-
dc.date.available	2022-04-25T18:42:17Z	-
dc.date.issued	2021-07-04	-
dc.identifier.uri	http://hdl.handle.net/1843/41143	-
dc.description.resumo	This empirical-theoretical study sought to understand the co-creation of Russia’s image value by Brazilian students. The research was based on a case study, using a descriptive qualitative methodology. The method of semi-structured interviews and content analysis technique were used to make it possible. Theoretical contribution from recent studies and theoretical frameworks on topics such as Image and Value Co-creation in the S-D Logic were used for substantiation. It was possible to observe that defining the created image of Russia from the different notions that students have, especially before traveling, was somewhat difficult because of the lack of information or distortion thereof. Furthermore, this study sought to present the difficulties faced by students in Russian universities. Ofttimes, the cultural differences between the two countries make Brazilians find difficulties adapting. However, many choose to stay in the country for the opportunities perceived. This study also observed the various contributions of academic tourism to the personal and professional development of the subjects. Plus, it was possible to see how the co-created image was being built in a very particular way, starting from the trajectories of each subject, their experiences, the imaginary, and their visions for the future. Finally, the answers to the research questions were obtained, resulting in contributions to studies on this topic. The Russian university and the country itself are institutionally responsible for control and coordinator, but these are only two of the players involved in the exchanges. Brazilian students are beneficiaries, but they respond individually and in a subjective manner. As a result, a need to ensure balance in value proposals has been noticed. For future comparison, further research may be conducted with other groups of individuals, including Russians living in Brazil or students of other nationalities studying in Russia.	pt_BR
dc.description.sponsorship	CNPq - Conselho Nacional de Desenvolvimento Científico e Tecnológico	pt_BR
dc.language	eng	pt_BR
dc.publisher	Universidade Federal de Minas Gerais	pt_BR
dc.publisher.country	Brasil	pt_BR
dc.publisher.program	Programa de Pós-Graduação em Administração	pt_BR
dc.publisher.initials	UFMG	pt_BR
dc.rights	Acesso Aberto	pt_BR
dc.subject	Image; Value co-creation; Academic tourism; Brazil; Russia	pt_BR
dc.subject.other	Turismo	pt_BR
dc.subject.other	Administração	pt_BR
dc.subject.other	Universidades e faculdades	pt_BR
dc.subject.other	Rússia	pt_BR
dc.subject.other	Estudantes brasileiros no exterior	pt_BR
dc.title	The co-creation of Russia’s image value by Brazilian students	pt_BR
dc.type	Dissertação	pt_BR
Appears in Collections:	Dissertações de Mestrado

Files in This Item:

File	Description	Size	Format
Dissertação - Ana Carolina Silva Ferreira -.pdf	Versão atualizada e corrigida	743.56 kB	Adobe PDF	View/Open

Show simple item record