Proposta de atividade de inteligência competitiva para o planejamento e tomada de decisão estratégica: um estudo de caso

Abstract

This study aimed to propose actions of Competitive Intelligence for information technology companies. For this, was developed a case study, which sought to identify the internal and external environments of the organization through SWOT analysis. By identifying these organizational data, was proposed to create an area of competitive intelligence in order that it can support the organization's strategic decisions. Moreover, it is proposed to monitor the information available on the net, originated mainly from the internet and social networks.