Internacionalização de micro, pequenas e médias empresas: uma avaliação sobre o processo decisório estratégico

Abstract

With the increase of the enterprise competition for new markets and the maintenance of the conquered positions at the areas in which they operate, the executives have been searching ways to operate in less exploited markets, as well as refine models of management that are already used, in order to overcome the imposed challenges. In a worldwide context, this competition acceleration stimulates the adoption of new managing tools, exploitation and exploration actions, barriers loosening for the products and services, goods customization and the best interface with new market’s consumers. With the granted access at the international market, certain types of enterprises choose the strategy to expand its operations to other countries, which can occur in many different ways, where it can act as a major dimension of the ongoing strategy process. Although the internationalization has been associated with the multinational enterprises, mostly trends suggest that the international market has been increasingly populated by micro, small and medium enterprises. The main question for this work is the comprehension about which actions motivate or discourage the small business entrepreneurs to expand their operations to other countries and, mainly, how this decision process occurs at the action for internationalize their business.