“Tornar visível o que é visível” - youtuber mirim e subjetividades infantis: uma análise do canal Julia Silva

Abstract

This thesis seeks to analyze how the process of the constitution of the Youtuber-child way of life takes place, based on the production of the Julia Silva channel on YouTube, and how she works in the production of children's subjectivities in contemporary times. Childhoods are multiple and invented as “social and historical products”. The child in this thesis is a “being of the present”, and not an “essay of the future”. In this way, it is understood that its action is an unfolding not only of content production for the channel but also establishing ways of living and living with the channel subscribers. The theoretical-analytical perspective that guided the paths of this work were: Michel Foucault about the production of subjectivities and the establishment of modes of existence found by Ètienne Souriau.The methodological path followed can be divided into three segments: building an qualitative research situated in a “platformed” environment constituted an exercise in twisting; problematize the notion of platform as a “cyber” field inspired by Nestor Garcia Canclini, redefining what it means to go into the field when the field is a business platform and, therefore, requires an understanding of its normative specificity; and understand how algorithmic government crosses the production of a person. Therefore, research allowed us to reach the understanding that the Youtuber-child way of life constitutes an experience of the present, specifically from the second decade of the 21st century, and promoted its strategies, which engender “self techniques" to continue to demand other ways of living It is possible to say that living and fabulate ways of living and producing on the YouTube platform is an ongoing process – and it seems to establish a way of instigating other forms of children's subjectivities.