Please use this identifier to cite or link to this item: http://hdl.handle.net/1843/49795
Type: Artigo de Periódico
Title: Brazilian consumers’ understanding and recognition ability on organic processed food
Authors: Isabella Camargo Fiori
Márcia Gabriela Consiglio Kasemodel
Fausto Makishi
Rubens Nunes
Dominique Valentin
Carmen Sílvia Favaro-Trindade
Vivian Lara dos Santos Silva
Abstract: Do consumers know what organic processed food is and are they able to correctly identify it? This article aimed to address these questions in Brazil. We used the snowball methodology to disseminate the questionnaire (1,690 answers) containing 21 questions regarding: 1. frequency of consumption, 2. self-assessment of knowledge regarding organic processed food, 3. ability to identify the organic label, 4. knowledge regarding the organic processed food identity standards, 5. socioeconomic profile. Participants’ self-assessed knowledge showed positive associations with both the knowledge regarding identity standards and the ability to identify organic labels. Younger, more educated participants who were responsible for domestic purchases were more likely to correctly identify organic processed food. No compelling evidence was found that frequency of organic processed food consumption affected the performance on the questionnaire. We also found evidence that regions of residence affect the level of knowledge and ability to identify organic processed food.
Subject: Alimentos - Indústria
Alimentos - Consumo
Alimentos - Rotulagem
Comportamento do consumidor
language: eng
metadata.dc.publisher.country: Brasil
Publisher: Universidade Federal de Minas Gerais
Publisher Initials: UFMG
metadata.dc.publisher.department: ICA - INSTITUTO DE CIÊNCIAS AGRÁRIAS
Rights: Acesso Restrito
metadata.dc.identifier.doi: https://doi.org/10.1080/10454446.2019.1683784
URI: http://hdl.handle.net/1843/49795
Issue Date: 1-Nov-2019
metadata.dc.url.externa: https://www.tandfonline.com/doi/full/10.1080/10454446.2019.1683784
metadata.dc.relation.ispartof: Journal of Food Products Marketing
Appears in Collections:Artigo de Periódico

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