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Please use this identifier to cite or link to this item: http://hdl.handle.net/1843/60150
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dc.creatorJuliana Maria Magalhães Christinopt_BR
dc.creatorErico Aurelio Abreu Cardozopt_BR
dc.creatorThaís Santos Silvapt_BR
dc.creatorCaroline Mazzinipt_BR
dc.date.accessioned2023-10-27T13:30:53Z-
dc.date.available2023-10-27T13:30:53Z-
dc.date.issued2019-
dc.citation.volume21pt_BR
dc.citation.issue1pt_BR
dc.citation.spage35pt_BR
dc.citation.epage55pt_BR
dc.identifier.doi10.1108/YC-03-2019-0973pt_BR
dc.identifier.issn17473616pt_BR
dc.identifier.urihttp://hdl.handle.net/1843/60150-
dc.description.resumoAbstract Purpose – This study aims to understand the extent to which packaging influences Brazilian parents’ purchasing willingness based on children’s food preferences for unhealthy food products. Design/methodology/approach – Parents, with children up to 12 years old, answered questions about the positive influence of the packaging on the children, the preferences of the children in their willingness to buy and the propensity to give in to the desires of the children. Data analysis was performed with the statistical software SPSS and Stata used for structural equations modeling. Findings – The results back the outlined hypotheses and point out that the characteristics of the packaging positively influence children’s preferences as well as parents’ who are prone to give in to such influences. In some relationships, there was a minute moderating effect of social desirability and social class. Research limitations/implications – The research presents as a limitation the nature of the sample, parents, to the extent that the influences of the packages on the children were analyzed from their perspectives. Practical implications – Findings from the research can be used to think about preventive public policies to protect children as highly vulnerable subjects. Another practical implication is that the same marketing strategies that are used for unhealthy foods can also be used for healthy foods, improving their linkage to the children once there are evidences that packaging can positively influence their preferences. Originality/value – The originality of this study is to focus on children’s food preferences for unhealthy products and in parents with children up to 12 years old, which is not often investigated by researchers.pt_BR
dc.languageengpt_BR
dc.publisherUniversidade Federal de Minas Geraispt_BR
dc.publisher.countryBrasilpt_BR
dc.publisher.departmentFCE - DEPARTAMENTO DE CIÊNCIAS ADMINISTRATIVASpt_BR
dc.publisher.initialsUFMGpt_BR
dc.relation.ispartofYoung Consumerspt_BR
dc.rightsAcesso Restritopt_BR
dc.subjectPackagingpt_BR
dc.subjectChildren’s food preferencespt_BR
dc.subjectParents’ purchasing willingnesspt_BR
dc.subject.otherPreferências alimentares em criançaspt_BR
dc.subject.otherComportamento do consumidorpt_BR
dc.titleChildren’s pester power, packaging and unhealthy food preferencept_BR
dc.typeArtigo de Periódicopt_BR
dc.url.externahttp://https://www.emerald.com/insight/content/doi/10.1108/YC-03-2019-0973/full/htmlpt_BR
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