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http://hdl.handle.net/1843/60150| Type: | Artigo de Periódico |
| Title: | Children’s pester power, packaging and unhealthy food preference |
| Authors: | Juliana Maria Magalhães Christino Erico Aurelio Abreu Cardozo Thaís Santos Silva Caroline Mazzini |
| Abstract: | Abstract Purpose – This study aims to understand the extent to which packaging influences Brazilian parents’ purchasing willingness based on children’s food preferences for unhealthy food products. Design/methodology/approach – Parents, with children up to 12 years old, answered questions about the positive influence of the packaging on the children, the preferences of the children in their willingness to buy and the propensity to give in to the desires of the children. Data analysis was performed with the statistical software SPSS and Stata used for structural equations modeling. Findings – The results back the outlined hypotheses and point out that the characteristics of the packaging positively influence children’s preferences as well as parents’ who are prone to give in to such influences. In some relationships, there was a minute moderating effect of social desirability and social class. Research limitations/implications – The research presents as a limitation the nature of the sample, parents, to the extent that the influences of the packages on the children were analyzed from their perspectives. Practical implications – Findings from the research can be used to think about preventive public policies to protect children as highly vulnerable subjects. Another practical implication is that the same marketing strategies that are used for unhealthy foods can also be used for healthy foods, improving their linkage to the children once there are evidences that packaging can positively influence their preferences. Originality/value – The originality of this study is to focus on children’s food preferences for unhealthy products and in parents with children up to 12 years old, which is not often investigated by researchers. |
| Subject: | Preferências alimentares em crianças Comportamento do consumidor |
| language: | eng |
| metadata.dc.publisher.country: | Brasil |
| Publisher: | Universidade Federal de Minas Gerais |
| Publisher Initials: | UFMG |
| metadata.dc.publisher.department: | FCE - DEPARTAMENTO DE CIÊNCIAS ADMINISTRATIVAS |
| Rights: | Acesso Restrito |
| metadata.dc.identifier.doi: | 10.1108/YC-03-2019-0973 |
| URI: | http://hdl.handle.net/1843/60150 |
| Issue Date: | 2019 |
| metadata.dc.url.externa: | http://https://www.emerald.com/insight/content/doi/10.1108/YC-03-2019-0973/full/html |
| metadata.dc.relation.ispartof: | Young Consumers |
| Appears in Collections: | Artigo de Periódico |
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