Luta por reconhecimento e representação : um estudo sobre experiências de comunicação digital de grupos marginalizados

Abstract

The aim of this paper is to examine how digital communication experiences act in the struggle for recognition of marginalized groups. In order to understand the context of social struggles and demands for recognition, we turned to the theory of recognition (Taylor, 1994; Honneth, 2009), bringing it into contact with the intersectional paradigm (Crenshaw, 2002; Collins, 2000; 2021; Carrera, 2021), as a way of broadening perspectives for thinking about issues of recognition that can take into account contemporary social dynamics. To develop our investigation, we turned to the conflicts for recognition in the symbolic field, guided by the concept of representation developed by Stuart Hall (2016) within Cultural Studies and the debates on the various forms of inequalities present in our society around the racial issue. In this way, through the analysis of audiovisual materiality (Coutinho; Mata, 2018), we examined the representations constructed in the Reels of two selected specialized content producers, Voz das Comunidades and Alma Preta Jornalismo. We organized the data based on four axes of observation: basic information; content construction; issues of recognition; and representation and three axes of discussion: language and struggles in discourse; intersectional nature of social conflicts and ideals of recognition; representation and recognition. The results show that representations help to identify the nature of social struggles crossed by intersecting oppressions and, through representational intersectionality (Carrera, 2021). It was also identified that through the symbolic, representations mobilize ideologies outside of Honnth's recognition framework, which act to build a community of recognition for marginalized groups. Positive representations and the confrontation of stereotypical representations are ways of escaping controlling images (Collins, 2000) and negative representations. Valuing and affirming identities are ways of claiming recognition and social establishment of marginalized groups.