PLANO DE NEGÓCIOS: IMPLANTAÇÃO DE UMA LOJA DE VESTUÁRIO INFANTIL NA REGIÃO DO BAIRRO FLORESTA EM BELO HORIZONTE, MINAS GERAIS.

Abstract

The objective of this work was to analyze the economic and market feasibility of opening a children's clothing store in the Floresta neighborhood, in the city of Belo Horizonte / MG, through a business plan. Theoretical concepts on entrepreneurship and business plan were used, in addition to interviews with potential consumers and visits to stores located in the region where the business is to be opened, in order to identify the business opportunity in the face of competition, the characteristics of the consumer market and Your necessity. The construction of the business plan made it possible to show the viability of the business vis-à-vis the consumer market, competitors and financial return.