Plano de negócio: Vanilla gourmet

Abstract

Pastry is what is made with specialty and, in Brazil, it had European influence. Pastry is a culinary specialty which works with sweet food, and nowadays it plays a strategy role in bread making branch in Brazil, which is growing each day. The main objective of this study is to verify the feasibility of opening a pastry with Italian specialty at Belo Horizonte. For that it was evaluated the economic and commerce feasibility through a business plan. Entrepreneurship is the transformation from ideas in business opportunities and for that planning is necessary. The business plan is a tool that can be used in new business planning and in business that are already running. It is divided in parts in matter that it can be presented to the interested public, funding institutions, partners and others. The business main objective is to produce and commercialize Italian origin pastry product. The market is growing once the traditional variety that is joined in pastry stores and catering not always supply the consumers that are each day more demanding and searching for innovation. It was made the financial viability of the business in three different setting (pessimist, realist, optimist) and, according to the estimate, the entrepreneurship is viable only in realist and optimist setting