Produzir, consumir, colaborar: experiências singulares na prática de crowdfunding

Abstract

The paper aims to comprehend online collaborative processes, specifically the practice of crowdfunding as a cooperative - communicative system of production and consumption that can offer a unique experience to those who participate in it. From a topology of cyberspace the study points out the places and territories through which pass the cyberbeings, living experiences as a crowd and as public, whose call for participation is critical to the success of this practice permeated by the values assigned to the cyberculture. Crowdfunding is marked by a strong interaction between the relational triad formed by the collaborator, the proponent and the platform. It is on the forms of interaction between these three vertices that lies thisstudy, based on a praxeological perspective, in order to understand how the practice succeeds within a cybercultural context in which the dispute for the attention of the crowd and the public is intense. Two case studies are part of the corpus of this research: the comics projects Gnut and Shogum dos Mortos", both available in the Brazilian crowdfunding platform Catarse. Through a cyber-topology of cyberspace, the project analysis reveals that the practice seeks to establish its place through the proposition of a unique consumer experience on the web that can also be perceived in other online collaborative processes.