A importância da informação para a tomada de decisão

Abstract

This work addressed the topic of business intelligence with the proposal to create strategic reports to support decision making. Depending on the current scenario of the Brazilian Supplementary Health market is going through a time pressure, it is necessary that the leaders and organization managers have quick and assertive decisions. It was not necessary to be spent on inquiries to identify already known methods or purchasing new tool, for the team had already in the form tabulated the informations most used by leaders and the company already had two strategic reporting tools. It was presented the importance of aligning the Information Technology sector with the company's business strategy and the use of intellectual capital for the construction of knowledge to support decision making. In this context it was necessary to use business intelligence tools. The tool used to create the reports was the QlikView because of the ease to work with different databases, processing speed, graphics and accessibility on use any mobile device. During the development of this project were created eleven strategic reports that enabled the optimization of company resources, cost because of criating an warning system and agility in getting information and impact assessments of new proposals for negotiation.