Empreendedorismo social: o caso do curso de inglês instrumental para eventos

Abstract

This work proposes the creation of a model for the development of an initiative within the field of social entrepreneurship in education. The 2014 World Cup to be held in Brazil puts in evidence two aspects of this country: if on one hand it boasts a thriving economy sustained by natural resources, advanced technology in certain industries and the enormous talent of its population in many aspects; on the other hand it is currently one of the countries with the most social inequality. To fix this scenario, investments in education are an important step. In this context, it is of great importance the voluntary work performed by Third Sector groups (NGOs and philanthropic institutions) as a complement to State efforts in order to improve education in Brazil. With the purpose of guiding other voluntary initiatives for the education, it was created an English course for events, focused on conversational situations that may occur during the World Cup. The choice for English is due to the importance of this language in the Brazilian market, and because of the fact that public education lacks proper teaching of this subject. The evaluation of the course effectiveness was performed through an opinion research with the audience.