Análise da viabilidade da abertura de um restaurante self-service a quilo em Itabira - MG

Abstract

Nowadays, the market tendency is the people do most of their meals outside of home. This way, the establishments are supplying all kinds of food to optimize the care of consumer needs, establishing growth strategies, market share and increased profitability. The jobs in the business of bars and restaurants also advance the growth and one of the reasons for the evolution of the sector is mainly attributed to the strong presence of women and youth in the labor market and expansion of the class C. This sector has great audience to be reached due to the number of people who work outside and need a quick and convenient place to lunch in the rush of day. This behavior generates a demand for quality basic services associated with comfort, practicality and comfort. Currently consumers are demanding for quality to seek their satisfaction. So the big question in this research is verify the market potential and the feasibility of opening a restaurant. The overall objective of this research is verify the feasibility of opening a self-service restaurant in the city of Itabira in Minas Gerais. It is possible through this business plan, checking essential items in the choice to assembly of this place, and what advantages and disadvantages of opening a establishment in this sector. This paper will be developed in order to contribute to the enrichment of literature about this subject, because through quantum analysis on this theme, you can get a view if it is viable to open a restaurant.