O bom gosto pelas margens: motivações sociais no consumo de produtos piratas

Abstract

The goal of this research is to try to understand some of the possible motivations that might influence peoples consuming actions, leading them to the fake products instead of the original ones. Therefore, this work is divided into three main blocks, each of them focusing on specific issues, but is expected that they are all converging in the end. The first block, starting with the process of "consumer society" consolidation and the labor precariousness increasing, suggest a possible overlap of these two phenomena in the piracy industry development. The second block seeks to brief some of the sociological perspectives, already consolidated, that attempt to explain the consumer behavior, describing these perspectives over three chapters, each of them addressed to specific tradition or specific current. The third block, finally, performs an empirical research with a group of piracy consumers, seeking a better understanding of their speeches and actions, comparing the speeches and actions with the existing abstract models of social theory. Assuming that the motivations for such behavior are not purely restricted to economic matters, here is expected to find out which are the other reasons that drive the consumer in that direction, such reasons that has made this market becomes real and in constant expansion process. Also is expected here to find out how the existing theoretical models could explain the piracy consumer behavior, or, on the contrary, they are stagnant and, therefore, demand a new theorizing exercise around this subject