Análise discursiva de editoriais do jornal Meio Norte, do Estado do Piauí: a construção de imagens e as emoções suscitáveis através da argumentação

Abstract

This work aims at examining the main argumentative strategies issued in the discourses conveyed in editorials published in the newspaper Meio Norte, from the state of Piauí, from 2007 to 2010. Our purpose is to unveil the construction of the various ethé projected by this means of communication and its bonding to the State Government, and to observe the emotional effects produced through its logos. We also aim at understanding the opinion discourse facets in printed journalism from Piauí, demonstrating, in the contact among interlocutors, the enunciators imposition and their ways of sensitizing the target audience in order to engender meaning, space and power in the society from Piauí. Our theoretical framework is based on the Semiolinguistics Theory by Charaudeau (1983, 1992, 2009) and on the Discourse Argumentative Analysis proposed by Amossy (2006), and also with the support of Aristotles Rhetoric (1998) and the contributions of Maingueneau (1997, 2004), and Bakhtin (1988, 2003), among others. In the methodological area, our research is essentially qualitative and interpretive. The analysis pointed out that the newspaper Meio Norte articulates a speech project ruled by contractual norms of language practiced by an editor in order to target and please, at the same time, readers, the State Government, and the society as a whole. For that, it produces a discursive enactment from a logos that allows the construction of credibility and identification images (ethé) using, as an artifice, an attempt to sensitize (pathos) its audience. This thesis has, therefore, the intention of demonstrating the ideological character of media discourses, contributing to a practice of contextualized and critical reading.