A gestão ordinária e suas práticas: o caso da Cafeteria Will Coffee

Abstract

This paper aims to contribute to the understanding of the concept of ordinary management (Carrieri, Perdigão & Aguiar, 2014), through the study of a small family organization, the Will Coffee Shop. Ordinary management is not presented as an alternative 'model' of management, as little as a formal research method, but as a critique of the dominant managerial models and postulates that seek to simplify the complex reality of the socio-organizational environment. When taking as a case study a cafeteria opened in a working-class neighborhood of Contagem (MG), whose peculiarities have made its history public, reported in several specialized media vehicles, it seeks to highlight and emphasize aspects routinely silenced, despised, or erased of the complex narratives that do not fit into the usual models, such as spontaneity, non-planning and improvisation. It is concluded that ordinary management collaborates with the area of Organizational Studies by enabling the recovery of other management experiences, giving voice to the common 'subjects' and becoming interested in their histories, discourses, and practices, recovering the right of them as managers and producers of knowledge.