A opinião pública, a comunicação institucional e a avaliação do governo municipal de Ouro Preto : uma análise da comunicação institucional oficial com os cidadãos

Abstract

This work seeks, in general, to evaluate the perception of the population of the municipality of Ouro Preto on the performance of the municipal administration in the first semester of the government - Management 2017-2020, based on the information disclosed by the institutional communication department of the City Hall. From this framework, analyze the alignment that the institutional communication had on the degree of knowledge of the population of government actions and how this knowledge contributes to the construction of a more positive image of management. Based on the results, to know better the voter of Ouro Preto, the variables that influence in the political behavior and how he creates his perception of the administration will enable to define effective strategies of communication and political marketing.