Inovação no modelo de negócios: uma análise de empresa de consultoria estratégica durante a pandemia da Covid-19

Abstract

This study aims to understand the innovations in companies' business models triggered by the COVID-19 pandemic, from the perspective of professionals at a multinational management and strategy consulting firm. The research was conducted through a qualitative-quantitative approach, utilizing a literature review for the selection of research variables and a questionnaire for practical confirmations from consultants. The pandemic sparked an extraordinary interest in innovation from society and organizations, driving disruptive changes in a short period. This context led to profound transformations in business models, with remote work, digitization, and sustainability emerging as essential pillars for adaptation and sustainable growth in the postpandemic world.