Os imaginários da televisão pública latino-americana na era da convergência : rupturas e continuidades na transição para o ecossistema digital

Abstract

Latin American public television has made efforts to bring its audience closer as the television medium moves to other media alternatives provided by the digital ecosystem, such as streaming. Through the multimodal structure for websiteanalysis (LUC PAUWELS, 2012) articulating with the concept of visuality (MITCHELL, 2005), this study aims to identify what are the “breaks” and “continuities” present in the public TV imagery of Latin countries Americans, in their current transition to the digital ecosystem. The multimodal analysis of the initial pages of the digital platforms (streamingand websites) of public television showed how each broadcaster explores the imaginary (archaic, residual or emerging, which unfold in: local, national, global, cultural, political and economic) that are present in the transition from public television to digital platforms.