O uso da metodologia de kits (tópicos chaves de inteligência) como ferramenta de competitividade em uma mineradora

Abstract

The present work presents a study of a Competitive Intelligence methodology or, more specifically, the KITs (Key Intelligence Topics). This methodology is based on the translation of intelligence needs in key topics for Competitive Intelligence initiatives. These requirements are expressed by senior management and other decision makers through interactive dialogues with the competitive intelligence professional. The key topics become the focus needed to conduct intelligence operations. The study involves the application of this methodology in a mining company case, analyzing its characteristics and experiencing its application. Through the topics and respective action plans could be verified that the proposed method provided foundation and focus for decision-making in the company in question facing the global competitive market.