Quem detém a mídia, detém o poder?: jornalismo e política nas páginas da revista Alterosa (1962-1964)

Abstract

The purpose of this dissertation is to examine the nature of political concepts disclosed by the Alterosa magazine between the years of 1962 and 1964, aimed at understanding the position of this publication from Minas Gerais in the context of the institutional crisis of the João Goulart government. In particular, it intends to analyze how Alterosa - a publication bound politically and financially to the governor of Minas Gerais, Magalhães Pinto - stood at the political landscape in which Magalhães Pinto appeared as one of the candidates to the presidential election in 1965, before becoming one of the civilian leaders of the coup in March 1964. To do so, one starts with a narrative about the history of Alterosa magazine since its inception in 1939 and the reform that the publication suffered when it was acquired by the Magalhães Pinto group in 1962. Next, there are some political representations conveyed in the newspaper in the years immediately preceding the civil-military coup with the intent of understanding how the control / influence (direct or indirect) exercised by Magalhães Pinto on the Alterosa magazine influenced it`s political discourse. Furthermore, this dissertation analyses photo-reportages published by Alterosa after the coup and the representations created about Magalhães Pinto as an agent of the movement that overthrow Goulart. Through the sources of the Alterosa S. A. Publisher, it was also observed that, at that context, Alterosa did not guarantee neither financial nor political gains for the National Bank owners. This factor leaded to the magazine shutdown, just before the Christmas of 1964.