O programa voluntariado do banco X : contribuição para a cultura de responsabilidade social corporativa

Abstract

The main purpose of this paper is to demonstrate how social responsibility has been included into the business context and the especific purpose is to think over the corporations involvement on one side of the social responsibility - the volunteering - and eventual earnings. We have used the Banco X Volunteer Program as the case study. The basic methodology used in this paper is the qualitative research. Some historical data were considered for contextualization, with arguments of political science thinkers, such as Dr. Juarez Guimarães and Dr. Ilse Scherer-Warren; from communication and marketing Prof. Henriques and Philip Kloter; and from social assistance, Carlos Montanõ, besides publications of government organizations and other researches, but, with no aim to exhaust the theme. The initiatives list of Banco X within the volunteer program leads to the conclusion of its commitment to the cause.