Estratégias de difusão do Projeto Político Pedagógico da Escola Técnica do SUS do Espírito Santo: uma contribuição para a ampliação da sua visibilidade

Abstract

The Unified Health System (UHS) is an achievement from Brazilian society that was confirmed in the Constitution, whose conception of health is linked to the existence of economic and social policies. The training and qualification of workers who work in health services is a critical component for the realization of the principles and guidelines of the UHS, because requires people who have mastered skills that go beyond the field of health such as politics, economics, sociology and psychology. The Technical Schools of UHS (TSUHS) were created for to answer to this demand about technical training of workers who already work in the health services, guided from the process of decentralization of UHS in Brazil. In this context, the TSUHS of state of Espírito Santo (TSUHS/ES) has begun a process of reflection about its creation, history and technical training that resulted in the elaboration of a Political-Pedagogical Project (PPP) in 2003. Another result, due to the PPP, was the Strategic Support Plan - Action Plan 2003/2006, which already pointed the problem that is rescued in this project, in the other words, the difficulties in relation to communication and visibility of the school. Thus, this intervention project aims to develop strategic proposals for the dissemination of political and pedagogical guidelines included in Political Project of TSUHS. Too, it was talked to key people, who had knowledge about the School. In addition, it was made a preliminary review on some topics, like Communication and Institutional Marketing and Political-Pedagogical Project. As a result of this study, it was designed an Intervention Project with actions which allow the identification of communication and dissemination strategies used by TSUHS/ES, the study of the institutional viability communication between TSUHS/ES and former students and contribution for disclosure of Political-Pedagogical Project of TSUHS/ES.