Campanha Michel Temer presidente no Facebook : um estudo sobre campanha permanente e ciberativismo nas redes

Abstract

There is no contesting of the advance of Web 2.0 and how it changed the way we consume information. It's no different with political communication. The internet has been established as one of the main channels of communication between policy (institutions and individuals) and voters. This is because we have migrated to a communication model called Mass Self Communication, which surely is a new form of mass communication - but produced, received and experienced individually. The change in the way information is also consume transformed the agenda, even with regard to the election time. Now the election campaigns are permanent and are present both in the offline environment as, and especially, in the digital world. The aim of this study was to investigate a possible election campaign of the PMDB in favor of impeachment and the subsequent assumption of the presidency Temer. Also, assess how this campaign has been received by voters on Facebook. For this, we analyzed the publications page of the official party between March 29 and May 12. That is, between the day of the official PMDB break with the federal government and the resignation of Rousseff's presidency. The campaign pro impeachment of the did not go unnoticed. The engagement on your page increased considerably during this period and the qualitative analysis of this growth showed a pro Rousseff and Temer against movement. It also showed a significant increase in positive engagement of the page, confirming thus the importance of social networks as a political dispute arena and the sensitivity of users to the most politicized issues.