O desenvolvimento de uma nova empresa brasileira de base tecnológica e seus aprendizados: o caso da Sunew

Abstract

This Case Study reports the creation process about a brazilian technology company, integrating theories of Evolutionary Economics and Sociology of Scientific and Technological Knowledge. With the brazilian research center founder 3 CSEM BRAZIL, which adapted the Swiss innovation methodology 3 CSEM SWITZERLAND, resulting the development of a future technology in solar energy sector 3 Organic Photovoltaic (OPV). A company 3 SUNEW was founded in Brazil to explore this technology in the market. The foundation in this Case Study is located in four main elements that subsidized the development and establishment of the company in brazilian territory, namely: 1) previous experiences about the group that designed and led the project; 2) brazilian economic scenario with adoption of private investment policy, through Venture Capital (VC) and governmental investments, through the National Bank for Economic Development (BNDES); 3) use of well-established innovation management model from Switzerland; and 4) development of promising technology in solar panels field. This research demonstrates a complete process of innovation, with the involvement of public resources, private investors and international partners, describing in qualitative way, a technological innovation model that consolidated in Brazil.