Plano de negócio para abertura do escritório de advocacia – Greficce Martins Sociedade de Advogados – em Belo Horizonte/MG

Abstract

This writing aims to monitor and prepare a business plan for opening and expanding a new law firm. After 05 years of experience as an individual barrister, there was a significant increase in demand, bringing new members and associates and the need to establish a legal company that would allow companies to hire the firm. However, the legal market has being going through major changes in recent years. There was a substantial increase in the number of lawyers in the country, reaching an impressive 1.2 million mark of registered lawyers in the Brazilian Bar Association in 2019, which represents approximately 1 lawyer for every 170 inhabitants. This number brings great change in the customers behavior, who are increasingly informed and aware of their rights. With the changes in the legal market in recent years, in addition to the behavioral changes of clients, the opening of a new office now requires a detailed business plan to avoid errors that may result in an early closing of the business. The operation was scheduled with a cash balance to cover one year of expenses and, at first, with only 2 employees and one partner. From the first major client, the company XY ((real name withheld to preserve dada), the largest construction machinery company in China, the office's strategy became to increase the client portfolio focused mainly on new business clients. Thus, this Business Plan seeks to evaluate the implementation and opening of a new office in the South area of the city of Belo Horizonte / MG.