As vendas de agricultores familiares em supermercados do Vale do Jequitinhonha mineiro

Abstract

This article aims to analyze the insertion of family farming products in urban commerce in municipali-ties circumscribed in the territory of Alto Jequitinhonha, in the state of Minas Gerais. It used the diagnosis carried empirical studies on free fairs in the same municipalities. The study sought to identify which products and under what conditions enter the production-marketing circuits in the territory. Based on references about agri-food ma-rkets and the discussion about the expansion of quality food supply, especially rural family agro-industry, the main results indicate that the number of local products entering the supermarket circuit is directly related to factors such as quality, formalization, scale and regularity of supply.