O valor da arte

Abstract

This study aimed to provide an annotated translation of Michael Findlay's The Value of Art into Portuguese, paired with a personal account of my experiences as an art gallerist. Findlay's book delves into the multifaceted nature of art's value, encompassing financial assessment, historical and cultural significance, and subjective interpretation. The translation process was mindful of cultural and linguistic nuances to ensure accuracy to the original text and to broaden its reach within the Portuguese-speaking community. As part of the translation's methodological approach, I employed an autoethnographic perspective to shed light on my journey as a gallerist, highlighting challenges and insights related to the marketing and promotion of contemporary art. The research aimed to offer a deeper understanding of the challenges and intricacies associated with the valuation of art and its intersection with the gallerist experience.