Consumo colaborativo no turismo: um estudo quantitativo sobre o Airbnb no Brasil e em Portugal

Abstract

The sharing economy is a peer-to-peer activity based on obtaining, granting or sharing access to goods and services, coordinated through online community services. This phenomenon has affected the field of Tourism through several platforms such as Airbnb. The objective of this article was to propose a theoretical model to verify the factors that contribute to the propensity to use sharing economy platforms in the scope of tourism, specifically Airbnb. For this, a quantitative study was carried out with 454 respondents from Brazil and 446 from Portugal, using structural equation modeling analysis. The main results indicated that the Cost Economy, the Performance Expectation, the Expectation of Shared Cultural Experiences and the Building of Social Links, the Perception of Co-creation of Value and the Anti-industry Perspective are directly related to the Propensity for the Use.